MBA - Master of Business Administration
Sales & Marketing | Strategic Management
Study Center Hohe Warte is an affiliated college of Woolf - a global collegiate higher education institution, accredited for recognition in Europe by
Malta (MFHEA).
KEY FACTS
• Total scope: 90 ECTS
• Duration of study: 12–24 months
• Start of study: Rolling admission
• Tuition fees: EUR 7,900
• Learning format: Online study with one-on-one academic supervision, and live group sessions
• Language: English
ADMISSION REQUIREMENTS
• Completed Bachelor's degree
or
• Performance- Based- Admission (PBA):
PBA is an alternative admission route that allows students to enrol and begin learning without meeting the academic entry qualifications.
PBA students are given an oppertunity to demonstrate their academic ability through coursework by meeting specific academic performance and workload criteria.
Please get in touch with our study advisors for further details.
COURSE STRUCTURE
The programme follows the principle of guided self-study:
• Required reading (textbooks & peer-reviewed articles)
• Online Live - Lectures
• Assignments
- Two regular assignments (800 and 1,200 words each)
- One summative assignment (approx. 3,000 words)
Our lecturers provide academic supervision and one-on-one online support.
This enables students to develop the ability to independently apply theoretical knowledge to professional situations and make scientifically sound decisions.
Programme Profile and Academic Orientation
The Master of Business Administration is designed as a generalist yet clearly defined management degree. The programme focuses on two strategic areas: sales and marketing on the one hand, and strategic corporate management on the other. These two perspectives are not treated in isolation, but are systematically linked. The aim is to train managers who can assess market dynamics, customer needs and competitive logic with the same confidence as internal control mechanisms, resource decisions and long-term corporate strategies.
At the same time, the MBA programme covers the classic core areas of business administration in a consistently practice-oriented form. Content from accounting, finance, organisation, operations, supply chain management, leadership, law and governance is taught in such a way that its relevance for business decisions is immediately apparent. The programme is therefore explicitly not intended as a specialised individual discipline, but rather as a compact, integrated business administration programme at master's level that covers the entire spectrum of management expertise.
A central didactic principle is market orientation. Strategic decisions are consistently reflected from the perspective of customer value, value creation and sustainable competitiveness. Marketing and sales do not function as downstream functions, but as central control variables of entrepreneurial activity. This approach shapes both the selection of content and the design of assignments and the Master's thesis.
The Master's thesis is designed as an application-oriented, yet scientifically sound final thesis. It offers the opportunity to systematically examine a specific management, market or strategy problem. With the appropriate choice of topic, the thesis can be designed as a basic study that can be further developed in terms of content and methodology when entering a DBA or PhD programme at a later date. In this way, the MBA not only opens up immediate career prospects, but can also be used specifically as a preparatory qualification stage for further academic study.
TIER 1 (30 ECTS)
All units in Tier 1 are compulsory.
• Integrative and Strategic Thinking 3 ECTS
• Business Accounting, Finance, and Economics 3 ECTS
• Financial Accounting and Reporting 3 ECTS
• Business Marketing and Operations 3 ECTS
• Marketing Strategy 3 ECTS
• Supply Chain Management 3 ECTS
• Leading People, Teams and Organisations: Organisational Theory 3 ECTS
• Business Leadership and Strategy 3 ECTS
• Business Negotiations 3 ECTS
• Creativity and Innovation 3 ECTS
TIER 2 (30 ECTS)
Students must choose 3 units à 10 ECTS from the following units:
• Marketing Analytics 10 ECTS
• Business-to-Business Marketing 10 ECTS
• Implementation and Product Introduction 10 ECTS
• Strategic Project Management and Implementation 10 ECTS
• Investment Strategies 10 ECTS
TIER 3 (30 ECTS)
All units in Tier 3 are compulsory.
• International Business Environments 10 ECTS
• Leadership and Corporate Accountability 10 ECTS
• Capstone Project / Master Thesis 10 ECTS